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Dunn Tire Selects the Vertical Wave IP Business Communications System

Preparations for winter tire season include an integrated business communications system across 35 locations.

PCA Technology Group, a leading technology company serving both western and central New York for over 23 years, announces that Dunn Tire LLC, the leading tire retailer in western and central New York, partnered with PCA Technology Group to implement the Vertical Wave IP business communications system in all 35 Dunn Tire locations.

Vertical’s Wave IP is a unified communications system enabling retailers to connect customer interactions across various channels – in store, online, or on the phone.  Retailers have the opportunity to optimize operations, improve sales, and enable smarter planning, labor and scheduling, forecasting, merchandising, supply chain, and marketing decisions.

“The business intelligence we gain from the Wave phone system allows us to continue improving customer service on a very regular and measurable basis”, said Pat Logue, Managing Director of Retail Operations, Dunn Tire.  “On our busiest days we handle more than 10,000 incoming calls across our stores and within our customer service center.  The Wave system joins our locations together into one manageable system, allowing us to quickly respond to meet our customers’ needs.”

David Simons, Chief Financial Officer, Dunn Tire, said, “We chose the Vertical Wave system because it is a good fit for a multi-site retailer like Dunn Tire.  Vertical and PCA Technology Group understand call flow requirements in a business like ours.  A customer can now call into our Contact Center with a specific question about a product, and if that product expert is unable to assist, the call can be quickly routed to a product expert at another location.  Customers receive the information they need and we have a better chance at securing the sale.”

“We enjoyed working alongside Dunn Tire on this important project”, said Steve Szubinski, Managing Partner, PCA Technology Group.  “Dunn Tire is an innovative and progressive company, and a great addition to our family of clients.”

PCA Technology Group has been a Vertical Communications, Inc. authorized dealer for over fifteen years.  Located in Buffalo, New York, PCA Technology Group offers a wide range of technology services designed to help businesses grow, including VoIP telephone systems, website development, Internet marketing, custom software development, and outsourced IT support.


Please contact Tim Lafferty,
at 716.932.7830 x318,
for more information.

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Located in Buffalo, New York,
PCA Technology Group offers I.T. services throughout Western New York (WNY), Upstate New York, Southern Ontario, and wherever our clients need us across the United States.

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455 Cayuga Road, Suite 200
Buffalo, NY 14225
Phone: 716.932.7830
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